Ultimate Edition is $20 for cosmetics and shop access. Are we fine with this?

Looked through what the $99.99 tier actually gets you: exclusive vehicles, weapons, apparel, and access to a couple of shops (Rideout Customs, Sara's Unisex Salon). None of that is story content. It is all stuff that would have been in the base game ten years ago. I pre-ordered the standard and I am not losing sleep over it, but the pattern is what bothers me. If the $20 upsell works this well on the biggest launch in history, that becomes the template for everything after it. Anyone want to argue the other side? Genuinely asking.